Crystal Lagoons makes a splash on African shores!

Chile - Ayres de Chicureo

Lauren Shantall (Pty) Ltd is delighted to announce that it recently won the pitch to represent multinational innovation and technology company, Crystal Lagoons. Lauren Shantall (Pty) Ltd will facilitate a trans-national PR campaign to launch of Crystal Lagoons on the African continent.

With an ever-expanding international presence, this award-winning firm boasts over 300 projects in 60 countries with offices situated in Miami, Amsterdam, Dubai and Barcelona. Crystal Lagoons has recently opened a regional office in Cape Town.

Director, Lauren Shantall says: “We are delighted to be representing Crystal Lagoons in Africa and to extend the 360◦ approach that our agency is recognized for to this unique and pioneering company. Crystal Lagoons is sure to make a considerable impact in Africa.”

Known for striking crystalline lagoons, Crystal Lagoons is a two-time Guinness World Record holder. These awards are for the iconic lagoon in San Alfonso del Mar, Chile, which spans an incredible 8 hectares, and more recently, for the 12.5 hectare lagoon that is a main attraction at the luxurious Citystars El Sheikh tourist development in Egypt.

Crystal Lagoons is the industry leader in the development of breakthrough technology that allows the economically and ecologically sustainable development of crystalline lagoons of unlimited sizes. Founded by influential scientist and entrepreneur, Fernando Fischmann, the company’s unique technology has been patented in 160 countries.

The enormous, incredibly clear bodies of water not only provide a recreational haven that is ideal for swimming and water sports, they are an excellent investment proposition in terms of the marked value increase they bring to a property – a fact evidenced by the marked growth that all Crystal Lagoons developments have experienced.

Similarly, low maintenance costs and energy requirements set Crystal Lagoons apart from conventional amenities. Requiring only two percent of the energy needed by conventional swimming pools and water consumption that is 30 times lower than a golf course, Crystal Lagoons offers an excellent, economically advantageous and eco-friendly alternative!

Exciting developments in the industrial application of this revolutionary technology has seen the technology put to work in the sustainable cooling of thermal power plants and other facilities as well as in the desalination industry. In addition, Crystal Lagoons has pioneered applications related to water treatment processes for the mining industry, and the direct infiltration of water into underground aquifers.

Lauren Shantall (Pty) Ltd and Formative join forces

Formative Design_Huisgenoot Skouspel_2015 (1)

Lauren Shantall (Pty) Ltd is proud to announce the addition of stage and production design agency, Formative, to a growing list of exciting clients. Formative are recognised as industry leaders within the fields of live performance, brand experience, spatial design and corporate events ─ offering clients a full range of creative and technical services.

Founders, Gareth Hadden and Grant Orchard, possess a wealth of experience that spans local and international television, stage and live event productions. Formative’s proven track record bears testament to this with the successful orchestration of an array of notable events, including conferences for leading South African companies such as Santam, Shoprite and Rand Merchant Bank as well as events like the annual Huisgenoot Skouspel, AfricaCom 2015, Ubuntu Awards show, 2015 MTV African Music Awards and Cassper Nyovest’s historic “Fill up the Dome” concert. This remarkable occasion saw 20 000 concert-goers fill up Johannesburg’s TicketPro Dome; a first for South Africa and a pioneering step forward for South African live productions.

Currently the only agency in South Africa to offer stage and scenic design, lighting design, video and projection design, as well as 3D spatial rendering, the comprehensive in-house service offered by Formative ensures that clients receive top-quality custom content. Formative strives to integrate creativity, cutting edge design and technology in a seamless process. In the words of Creative Director, Orchard, the company “orchestrates scenic, lighting, video and motion graphics into a singular vision.” Through ensuring that all production elements are created in one environment, Formative provides clients with a streamlined, sophisticated production process that encompasses all aspects of an event.

Formative has retained the services of Lauren Shantall (Pty) Ltd ─ commencing from January 2016 ─ in order to enlarge its media presence. With demonstrable results to show from working with a range of prestigious clients including Plascon, 100% Design South Africa, Inhouse Brand Architects and the PPC Imaginarium, Lauren Shantall (Pty) Ltd is ideally positioned to align with Formative’s strategic vision going forward and greatly anticipates working with the extraordinary Formative team.

Lauren Shantall (Pty) Ltd is an integrated communications agency based in Cape Town. The team boasts a range of expertise and offers a broad array of communication strategies spanning social, digital and traditional marketing and perception management.