Images supplied by ISF (3) (LR)

 The first edition of the International Sourcing Fair (ISF) – reaching African markets in home,  hospitality, office and retail – will take place at the Ticketpro Dome in Johannesburg, South  Africa, from 13 to 15 September 2017. This landmark three-day event is set to transform the  face  of buying across Africa, as the continent’s increasingly sophisticated consumer culture  continues  to accelerate unprecedented economic growth.

 Exclusively a trade platform, ISF will provide a forum where international suppliers can make  direct connections with potential retailers, buyers and procurement teams from South Africa  and  other selected African countries.

 Developed and managed by Thebe Reed Exhibitions, ISF is part of a high-profile décor and  design event portfolio that also features prestigious shows such as Decorex SA and 100% Design South Africa.

According to Carol Weaving, Managing Director of Thebe Reed Exhibitions: “Thebe Reed is focusing on expanding and developing trade shows in Africa, so launching ISF to add to the strength of the existing décor and design portfolio made absolute sense.”

As the only event of its type catering for Southern Africa and Africa, ISF will provide an exclusive forum for sourcing and buying retail and commercial products aimed at the home, office, gift and hospitality markets. Those attending the show will include retail and hospitality buyers as well as importers, decorators, interior designers and online retailers, among others.

ISF will include the following product categories:

  • Art and framing, mirrors
  • Bathroom products, accessories
  • DIY, building, hardware
  • Craft and ceramics
  • Furniture
  • Giftware, stationery and wrapping
  • Glassware
  • Home appliances and gadgets
  • Home decoration and accessories
  • Kitchenware and tableware
  • Office and desktop
  • Outdoor and garden

Right time, right continent

Images supplied by ISF (1) (LR)“We are launching ISF at a point when rapid development, strong growth and increasingly powerful technology are opening up prolific business opportunities throughout Africa,” explains Cairey Baxter-Bruce, Head of Business Development for the portfolio. “Bringing buyers and suppliers together in the spirit of collaboration will help both groups to unlock maximum value from the continent’s renaissance.”

The statistics testify to the strength of this rationale. Currently, there are an estimated 50 million middle-class households across the continent and a growing number of global players are taking active steps to capitalise on Africa’s growing spending power and emerging consumer culture. In South Africa, for example, 30 new shopping centres are set to open their doors by the end of 2016, while 25 retail developments are underway in Nigeria. Not only are Africa’s retail and consumer goods sectors booming, but the world’s premier hotel and restaurant brands have also identified the continent as a hotbed of opportunity.

Serious players, global reach

In response to these macro-economic drivers, ISF is expected to attract exhibitors from a number of countries globally including Turkey, Portugal, Italy, Greece, Brazil, India, China, Malaysia, Indonesia, Korea and Taiwan. They will be joined by a small group of local exhibitors in the specially curated South African pavilion.

Thanks to Thebe Reed Exhibitions’ proven expertise, those attending ISF will benefit from:

  • An array of retail and commercial products for the home, office, gift and hospitality sectors sourced from international suppliers
  • A visitor focus on selected African countries with developing retail and hospitality sectors
  • A customised business match-making programme to facilitate trade
  • Exclusive exhibitor packages including accommodation, travel and business networking opportunities
  • An exclusive local and African hosted buyer programme including VIP access, accommodation, travel and business networking opportunities
  • Marketing and promotion to an existing database of over 30 000 buyers
  • A marketing spend of over R2million and existing relationships with key industry partners and media

For more information about ISF, please contact Cairey Baxter-Bruce on +27 (0)11 549 8300 or email The soon-to-be-launched website will be hosted at

Lauren Shantall Awarded as Emerging Entrepreneur!

Emerging Entrepreneur

Lauren Shantall RBAA 2016

We are pleased to announce that Lauren Shantall, Director of Lauren Shantall (Pty) Ltd Integrated Communications took the award for the Emerging Entrepreneur category of the Cape Regional Business Achiever Awards (RBAA) 2016! The winners were announced at a gala event held on 28 July 2016 at Kelvin Grove in Cape Town.

The annual awards are an initiative of the Business Women’s Association (BWA) of South Africa. Lauren was one of two regional finalists in the Emerging Entrepreneur category, which is open to businesses that have been in existence for five years or less. Other categories to honour and celebrate the success of women included Entrepreneur, Social Entrepreneur, Professional, Corporate and Government.

The final judging panel included Andrew Galloway of RSM Betty & Dicksen, Colleen Louw of Primedia, Nomzamo Kasana of Glacier, Kobus Swart of Sanlam and Jaqueline Burge of Rarity Handbags. With more than 65 nominations from members of the BWA, only 17 finalists were selected across the various categories. The RBAA finalists and winners received various prizes sponsored in kind, including a showreel of their business produced by Dreamcatcher Productions, which was screened at the gala event.

“I am thrilled that my company, my clients and the efforts of my dedicated team have been recognized in this way – no entrepreneur exists in a vacuum,” says Lauren. “ On that note, I would like to offer my congratulations to all the finalists and winners, who are truly inspiring! I see these awards as merely a stimulus for us all to strive to better our industry and increase its contribution to the South African economy!”

Lauren Shantall (Pty) Ltd has been in existence for just on three years and currently employs 17 staff. The company specializes in integrated communications strategy and perception management within the lifestyle, décor and design industries. Offering cross-platform communications services, the company focuses on social and digital media, traditional public relations and innovative marketing management for its clients.

Businesswoman Association - Cape regional winners

Lauren Shantall – Lauren Shantall winner of the Emerging Entrepreneur Category
Zahida Ebrahim – ENSafrica winner of the Professional Category
Joy Oldale – Road Motor Industry winner of the Corporate Category Category
Susi Astengo – Coach Matchingwinner of the Entrepreneur Category
Susannah Farr – The Gold Peer Group winner of the Social Entrepreneur — with Susannah Farr and
The GOLD Development Agency