Lauren Shantall Integrated Communications Partners With PMR Hospitality Partners To Announce Its New Partner!

Lauren Shantall Integrated Communications is happy to report its appointment by PMR Hospitality Partners following the latter company’s announcement of a new business partner, former hotel group MD, Graham Wood. Lauren Shantall Integrated Communications will be managing the executive profiling of Wood in the wake of his appointment, combined with generating broader media awareness of the business.

PMR Hospitality Partners is an award-winning company that specialises in hotel acquisition and development, property as well as project and asset management. Its offices are based in Durban (where Wood will be based) and Cape Town, while its sister company, Valor Hospitality Partners, operates out of Atlanta and London. Together, both companies manage over 40 hotels across South Africa, America and the United Kingdom.

Wood comes to PMR Hospitality Partners with more than 20 years of experience in the hospitality and gaming industry under his belt and is a respected adviser to the African hotel industry. Previously, he worked for Sun International, holding various positions at the ever-popular Sun City Resort. He was also Managing Director of Tsogo Sun Hotels (formerly Southern Sun Hotels), which involved the strategic leadership of the Tsogo Sun Hotel Group, consisting of 95 hotels in Africa and the Middle East.

Wood’s commitment to developing the South African Tourism industry is reflected not only in his colourful career, but also in his membership on the Board of South African Tourism, and his role as chairperson of the Tourism Grading Council of South Africa.

It’s easy to see why Wood’s appointment as partner is such an exciting prospect for PMR Hospitality Partners, and why the hospitality company enlisted the executive profiling expertise of Lauren Shantall Integrated Communications. The agency boasts a well-established track record within the lifestyle, hospitality and residential sectors. It has created and implemented effective communication strategies for a variety of prestigious and sought-after clients both locally and internationally.

Guild To Host Second Annual Brave Exhibit And Auction

Across the continent, over 80% of girls enroll in grade one, but by the time they reach university, only 6% are successful in continuing their tertiary education.   BRAVE is changing this.  BRAVE creates opportunities for girls living in some of the most dangerous communities across the African continent to complete their education and become effective, ethical leaders, modern-day adventurers, and advocates for themselves and others.

Following the overwhelming success of the inaugural BRAVE dinner and exhibit in July 2016 , GUILD is generously hosting the second annual BRAVE exhibit and auction at their flagship gallery in the Silo District in Cape Town.   On Thursday, 23 November, invited guests will be treated to live music, very special canapés and cocktails by Spice Route, followed by enthralling stories from extraordinary women explorers, leaders, and adventurers, including two of the all-female Black Mamba anti-poaching team, a poem by acclaimed artist Justine Mahoney, lead Singita guide Margaux Le Rous, and Rock Girl spoken word poet Miche Williams.  These young women are all resilient leaders, paving the way for the next generation of girl leaders.

At the auction, artists and designers, along with luminaries from across South Africa, will come together to raise funds for scholarships for the very first young women to enrol in the ALU School of Wildlife Conservation, and to support the fifth Rock Girl Road Trip.  At the event, the first ever BRAVE mobile studio will be on hand and a BRAVE award will be distributed to a woman or girl who lives the mission of BRAVE, to build a just, equal and safe society.

Once again, the auction will feature one-of-a-kind pieces created by well-known artists and designers, including a BRAVE cuff by Kirsten Goss, a BRAVE mosaic bench by Lovell Friedman, a BRAVE limited edition bench by Laurie Wiid van Heerden of WiiD design and Ceramic Matters, an exclusive BRAVE ceramic table by Ceramic Matters and WiiD, a custom BRAVE knife and knife making course from Conrad Hicks, specially-designed tables by Anthony Shapiro and Rock Girls, bespoke safaris from Wilderness Safaris and Singita, and weekends at four Perfect Hideaways retreat.  Adventure experiences offered include an adventure day with an Escape+Explore guide and Rock Girl intern and a surf day with Waves for Change on a custom Mami Wata surfboard, which you can take home.  In addition, a BRAVE pop-up shop will offer limited-edition bracelets, T-shirts, BRAVE unisex scent, handmade BRAVE bowls, and other items.

GUILD is the most significant gallery for high-end contemporary, limited-edition design in South Africa, and is also devoted to creating a safe environment for its team and for those artists and designers in its stable.  BRAVE is honoured to partner with the gallery.

This year’s BRAVE event comes at a unique moment, coinciding with the unprecedented mobilization of millions of girls and women, and people around the world behind #MeToo and other local and global movements to speak out against sexual harassment and assault, something that BRAVE has been doing since our inception in 2010.  This year’s event is also taking place on the eve of 16 Days of Activism against Gender-based Violence – an important marker for us this year as our girls are celebrating the one year anniversary of writing weekly column for the Cape Times that began last 25 November on the even of the 16 Days campaign.

BRAVE award winner and UN Women head Phumzile Mlambo-Ngucka has said tha “Everyone has the right to live their life without violence or the threat of violence. This holds for all people, no matter what their gender, age, race, religion, ethnicity or caste, and irrespective of their income level, sexual orientation, HIV status, citizenship, where they live, or any other characteristic of their identity.”

Violence not only has negative consequences for those who suffer it, but also for their families, the community and society at large, and it comes at a high economic cost for society.  Every one of us has been a victim or knows someone who has been a victim of violence – and this isn’t normal.  BRAVE believes that violence is not inevitable—violence against women and girls doesn’t have to be the status quo, as it is for most of the girls BRAVE works with.

Like many of the African animals that we all hold dear, and that our girls often see for the first time on our BRAVE Road Trips, African girls today in 2017 are threatened by horrific violence.   The girls can relate to the experiences of endangered cheetahs, rhinos and elephants we see.   One in three girls around the world has experienced sexual or physical violence.  The girls on our Road Trips feel a connection to the animals – they also feel endangered.  .But the girls’ experiences as explorers in their own country – meeting other girls far off the beaten path, questioning Constitutional Court judges, learning about our earliest ancestors at the Cradle of Humankind, dancing under Venus as the moon rises in the Madikwe Game Reserve, interviewing girls in the mining communities around Rustenberg where one in five girls have been raped – these interactions make them stronger, more resilient, and more determined to ensure that we are all safe – girls, our treasured African wildlife, and everyone.

In 2018, we are focusing on the crisis facing both our African wildlife and our girls by raising funds for girls to attend the African Leadership University School of Wildlife Conservation.  We need women leaders in conservation not only to save our endangered rhinos and elephants, we need girls equipped with the business, management, diplomatic and leaderships skills to save our planet.  BRAVE is committed to creating the next generation of African leaders not only in conservation, but in business, and law, and design, and government too.    We are focusing on education because Africa has the world’s lowest secondary school enrollment rates – although 80% of children start grade one only 28% of youth are enrolled in secondary school across the continent.  In South Africa, 40% of girls drop out of school before grade eight, exposing them to risks of teen pregnancy, gansterism, drugs, unemployment, and sexual violence.  But it gets worse, Today a girl in sub-Saharan Africa has only a six percent chance of receiving some form of tertiary education.

BRAVE educates girls to enable them to navigate the challenges in their lives – sexual violence, poverty, lack of reproductive health care, climate change, patriarchy – so that tomorrow these same girls have the resilience to become our next-generation leaders, disrupting the systems that keep injustice in place and hold back entire communities. BRAVE inspires and challenges girls (and all of us) to have the courage to do the right thing, whether it be staying in school, saving our planet, speaking up against injustice, and demanding more from our current leaders.

Graca Machel has said that “individuals must find the courage to end harmful practices that impoverish girls, women and their communities.”  We cannot let half the population live in fear, because if we do, we all live in fear.  Worldwide powerful girl and women leaders have stepped forward – Malala Yousafza, Sheryl Sandberg, and Thuli Madonsela are just three examples – and millions of girls and women are breaking the silence through global campaigns like #metoo.  People across the globe are speaking up, and BRAVE believes that everyone has the courage to be part of the solution that will provide opportunities for girls.  Being BRAVE takes practice, but with enough practice we can create a culture of bravery that does not tolerate injustice or inequality in South Africa, in Africa, and across the world.


BRAVE was launched in July 2016 to create a more just, equal and safe society.  BRAVE is a movement committed to providing opportunities for girls and young women to become ethical, effective leaders.  Rock Girl Road Trips and scholarships for girls to attend the ALU School of Wildlife Conservation are two of the initiatives supported by BRAVE.  In the next ten years, BRAVE will create a cohort of girl leaders across the continent, extending our network through the use of social media and technology to reach over 100,000 girls by 2027 and provide post-secondary education to 100 girl leaders by 2020.


GUILD is recognised as the most significant platform for collectible, limited-edition South African design. Exhibiting at the best design fairs around the world, and collaborating with leading global galleries and institutions, GUILD has spearheaded the high-end design category in Africa.

Date issued: 25 September 2017

By: GUILD and Rock Girl

Contact: India Baird at 082 734 4569 or or visit


A social engagement with the Investec Cape Town Art Fair!

After successfully handling the social media for the Cape Town Art Fair (CTAF) 2017, organiser Fiero Milano Exhibitions Africa (FMEA) has reappointed Lauren Shantall Integrated Communications to handle its social media community management and marketing for the 2018 fair. The 6th edition of the annual event will take place at the Cape Town International Convention Centre (CTICC) from 16 to 18 February 2018.

CTAF is Africa’s most prominent art fair, and features the continent’s foremost galleries alongside their international counterparts. The fair’s aim is to showcase contemporary art from Africa and the African diaspora. The fair also helps to facilitate professional relationships between art collectors, emerging artists, galleries and institutions.


Previously, Lauren Shantall Integrated Communications managed the social media community and marketing, and produced content for the 5th edition of CTAF, which took place in February 2017. This campaign saw a dramatic increase in both online following and real-time visitor attendance figures.

As a result, FMEA then appointed the agency to work on another of its assets, The Good Food and Wine Show 2017. Lauren Shantall Integrated Communications promoted the GF&WS’s two regional events across its numerous social media platforms and via a series of topical blogs written for the GF&WS website.

WHAT IF THE WORLD-Buhle-Siwani-amaKhobokha

This recent appointment to manage social media for the CTAF 2018 is the third time that FMEA has elected to work with Lauren Shantall Integrated Communications. This ongoing relationship is testament to having established an effective co-working relationship aimed at achieving best outcomes.

Says agency Director, Lauren Shantall: “It is always gratifying to earn repeat business, as it is a clear sign of a happy client. So we are naturally thrilled to have been reappointed to manage social media for #CTAF18 and look forward to growing this event even further!”

Rolling out the red carpet for MONN!

Celebrated carpet-maker Pieter Nouwens started MONN in 2012, heralding a new era in quality carpet manufacturing. MONN’s initial offering focused on a collection of expertly crafted Wilton carpets and innovative, long-format MONN Planc carpet tiles.

In 2016, the carpeting company extended its catalogue to include MONN Bureau, a structured loop-pile, loose-lay carpet tile; and MONN Axminster, which incorporated Nouwens’ expertise in on-demand bespoke broadloom weaving and carpet design into the brand’s existing, ready-made offering. From July 2016, Lauren Shantall Integrated Communications was appointed to manage the introduction of MONN’s newly redesigned corporate identity and the launch of these two new products to the trade media.

Monn Carpets brand advertising shoot. Agency: Platform Creative Agency. Client: Monn Carpets

In 2017, MONN once again showcased the beauty and diversity of its bespoke craftsmanship, launching new rug designs at Africa’s leading design exhibition, 100% Design South Africa, which took place in August 2017. These products are currently available through MONN’s online store at

The company also offers a custom service that allows clients the freedom to have any design expertly translated into a plush rug, which is woven to ensure maximum durability. The MONN design team is also available to develop a complementary selection of unique designs.

Monn Carpets brand advertising. Photographer: Mark Williams.

Since August 2017, Lauren Shantall Integrated Communications has been distributing the announcement of MONN’s four bespoke rug designs to the media, as well as news of MONN’s new carpet cleaning kits. In addition, the communications team now manages MONN’s Google advertising, and is responsible for initiating, growing and maintaining MONN’s Facebook presence.

MONN’s reappointment of Lauren Shantall Integrated Communications is a result of the agency’s experience in creating and disseminating exciting and informative content, via various forms of media, for numerous clients in the design and lifestyle sectors. These include The Rug Company, 100% Design South Africa, Willowlamp, Kat van Duinen and Inhouse Design Studio.

Toasting A Year’s Collaboration With Chefs Cape Town

Chefs Cape Town, the concept eatery based in Gardens, has used Lauren Shantall Integrated Communications to manage its media relations since the launch of the restaurant in October 2016. Chefs initially opened at lunchtime only, but due to the restaurant’s success, opening hours were quickly extended to include supper as of January 2017.

Chefs celebrated its one-year anniversary in October 2017, with Lauren Shantall Integrated Communications remaining on board to launch Chefs’ new menu for summer 2017/2018.

Chefs is ideal for people who are on-the-go, solving the problem of accessing great cuisine without spending hours sitting and waiting to be served. Chefs offers an online menu that changes daily and is notable for offering only three main meal options and no starters  –  as well as one dessert. Meals are prepared by Head Chef Jenny Ward (formerly of Bizerca Bistro) and her team, and presented on a signature tray that resembles a canteen-style server.

Customers place their orders via an iPad – there are no waiters and meals are served by the chefs themselves. “We’ve stripped away all barriers between the chef and the customer, so eating here is basically like eating in my own kitchen,” says Ward. The minimal, stripped back décor and open-plan kitchen that merges with the dining area reinforces this sense.

The eatery is open Monday to Friday, from 12pm to 8.30pm. The daily menu can be viewed at