Sparking creativity at the 2018 Design Indaba Festival

Lauren Shantall Integrated Communications is delighted to announce that it has been appointed to manage the PR for the Design Indaba Festival of Creativity 2018. Held annually, the Design Indaba Festival of Creativity is made of up of the Design Indaba Conference and Simulcast (21-23 February 2018), and Nightscape at Design Indaba (22-24 February 2018), the latter comprising the Design Film Festival, Emerging Creatives Programme, Most Beautiful Object in South Africa (MBOISA) exhibition, and a series of live performances, DJs, bands, food trucks, installations and activations.

The Design Indaba Conference and Simulcast features performances and presentations by local and international experts in numerous creative fields. Simulcast versions take place in Johannesburg, Durban, Port Elizabeth, Potchefstroom and Namibia, while the main event is held at the Artscape Theatre Centre in Cape Town.

Nightscape at Design Indaba takes place nightly and promises a line-up of crowd-pulling headliners and up-and-coming artists, hailing from Africa and abroad. Ticket-holders can expect a wonderland of curated gourmet street food, DJs, VIP hospitality suites, installations, Chefs Table dinners, performers and music – all happening on the Artscape Piazza in Cape Town.

Such an abundance of creativity calls for the equally creative public relations expertise of Lauren Shantall Integrated Communications. The agency brings a wealth of innovative marketing experience to its partnership with Design Indaba, having established productive working relationships with numerous clients in the art and design industries. Furthermore, agency Director Lauren Shantall, was previously employed by the Design Indaba, having edited the award-winning Design Indaba Magazine and managed the Design Indaba Expo for two-and-a-half years.

“Working on the Design Indaba was an incredible opportunity for me earlier in my career,” says Shantall. “So it seems fitting to be able to return to the event team after almost a decade, and now that I have my own agency. I am especially excited by the Design Indaba’s new strategic direction, having seen it transform from being an inspiring “think tank” into an active and awesome “do tank”! My team and I are thrilled to throw our supoprt behind an event and entity so committed to positive social change achieved through design and creativity – as most recently witnessed in the Design Indaba’s moving Arch for the Arch project, and others like it!”

Spier appoints Lauren Shantall Integrated Communications to manage its PR

Iconic Stellenbosch wine estate, Spier, has enlisted Lauren Shantall Integrated Communications to manage PR and media relations across its wine, leisure and hospitality offerings.

Says agency Director Lauren Shantall: “Working on Spier, one of the oldest wine farms in the country, is a privilege for my team. Not just for Spier’s incredible historical and contemporary cultural value. But because we see an absolute alignment between what our company stands for and the values Spier expresses in its good business journey, a commitment that Spier has undertaken with thorough sincerity, authenticity and effectiveness for over a decade. Spier leads the way in sustainability, hospitality and winemaking yet remains one of the country’s most accessible and cherished brands.”

Spier produces a range of award-winning wines, but is also home to one of the only four-star hotels in the winelands, with picturesque views overlooking the Eerste Rivier. There’s a variety of restaurants on the farm – visitors can choose from farm-to-table dining options to an artisanal smokehouse to seasonal picnics on the Werf. A wide range of activities are available, such as Segway tours, tasting experiences and a visit to the Spier Artisan Studio. Spier, as an avid and longstanding supporter of the arts, also hosts a variety of cultural events throughout the year.

Shantall continues, “We are thrilled to be able to share news of Spier’s top wines, it’s newly restored historic Werf with a range of fresh restaurant offerings, and its generous hotel and beautiful grounds, which boast 21 original Cape Dutch Gables – the most of any wine farm in the country! We are incredibly proud to be partnering with Spier at this time and are thrilled to have been approached to manage its public relations in the lifestyle sector!”

Lauren Shantall Integrated Communications has received substantial recognition thanks to its implementation of creative PR and marketing strategies for numerous clients in the hospitality, food and wine, art and design sectors, receiving a BWA award in 2016. The agency’s respected portfolio of clients was key to establishing this partnership with one of South Africa’s most celebrated winelands establishments.

Annebelle Schreuders, Spier Marketing Director, says of the appointment: “We approached Lauren Shantall as we were very impressed with their work and reach in the lifestyle media. We also felt that there would be a great fit with Spier, considering our commitment to the arts.

Lauren Shantall Integrated Communications’s list of clients includes eateries such as Mulberry & Prince, The Yard and Chefs Cape Town. The agency has previously represented Fairview Wine and Cheese and Spice Route Wines.

You can find more information about Spier at www.spier.co.za.

 

Lauren Shantall Integrated Communications wins Carrol Boyes pitch

Lauren Shantall Integrated Communications has added a prestigious new brand to its stable of clients within the lifestyle and design industry. After successfully pitching against other agencies, Lauren Shantall Integrated Communications has been enlisted to manage the public relations and corporate LinkedIn presence for celebrated homeware company, Carrol Boyes (Functional Art). In addition, company director Lauren Shantall will consult on communications around the brand’s expansion of its longstanding presence in Australia, and the extension of its South African business.

With over 22 dedicated stores in South Africa, its products available in 30 countries and a signature aesthetic that incorporates functionality and sculptural design, Carrol Boyes (Functional Art) has become a household name. Since its inception, the company has gained worldwide acclaim as the source of hand-crafted, high-quality kitchenware, home décor, fashion accessories, glassware, office-related merchandise and even a range of Carrol Boyes Wines in collaboration with Barnardt Boyes.

Lauren Shantall says of this appointment: “It’s an incredible opportunity to work with a company as distinguished and socially committed as Carrol Boyes. Not only is its expansive collection of work impressive, but its cultural inclusivity, charitable support and empowerment of women make it an organisation that we are privileged to be in partnership with.”

“The success of the Carrol Boyes (Functional Art) business is one to make all South Africans proud,” Shantall continues. “Designer and artist Carrol Boyes leads the way for local design brands wishing to establish a global footprint, and we feel proud to be able to assist this distinctive homeware brand in cementing ongoing relationships with its existing consumers and forging new connections with its next wave of consumers both here and abroad!”

The Lauren Shantall Integrated Communications portfolio includes a selection of internationally lauded and proudly South African design studios, wine estates and top industry trade shows. The agency’s clients include award-winning local lighting company willowlamp, 100% Design South Africa, Investec Cape Town Art Fair, PPC Imaginarium, Kat van Duinen, Good Food & Wine Show and others. To find out more, visit laurenshantall.com.

For more information on Carrol Boyes (Functional Art), visit www.carrolboyes.com.