Luxury fashion label Kat van Duinen has enlisted the media relations skills of Lauren Shantall Integrated Communications to work across the Kat van Duinen brand. Since mid-August 2017, Lauren Shantall Integrated Communications has arranged the media launch of the new Kat van Duinen flagship store at the V&A Waterfront’s Silo District, as well as the relaunch of its revamped ‘Essentials’ boutique at The Old Biscuit Mill in Woodstock, Cape Town.
Polish designer Kat van Duinen founded her proudly South African label in Cape Town in 2010 with an aim to provide high quality fashion to consumers seeking a combination of premium materials, unrivalled craftsmanship and personalised service. Her designs include signature, ethically produced, exotic leather pieces; ready-to-wear garments that incorporate a minimalistic aesthetic and subtle African influences; and a variety of elegant accessories.
The Old Biscuit Mill is the site of what was Kat van Duinen’s very first boutique, which opened in 2011. In October 2017, the store was relaunched following a complete revamp to its interior by rising young architect, Ivan McCarthy Peens.
The renovation occurred a month after the label’s flagship store, also designed by Peens, opened at the Silo District, where it joins other exciting new establishments, such as the Zeitz MOCAA (Museum of Contemporary Art Africa), The Silo Hotel, The Yard and the Radisson Red Hotel.
Kat van Duinen’s flagship Silo store will showcase high-end luxury products, such as a new spring collection of Venetian-inspired evening wear. The Woodstock-based boutique, on the other hand, will feature the label’s ‘Essentials’ collection, a bevy of ready-to-wear luxury necessities and classic Kat van Duinen pieces.
Both boutiques open from Monday to Friday between 9am and 5pm. The flagship store opens on Saturdays between 9am and 3.30pm, while the ‘Essentials’ boutique opens between 9am and 3pm.