Lauren has developed a number of blogs and websites. She is equally comfortable working with external agencies on larger projects and outsources when necessary.
Launched in 2014, furniture store Living Legends requested a simple site that would show their product range to effect.
Lauren is the founding editor of the Plascon Trends blog www.plascontrends.co.za. Started on 25 May 2012, it offers daily trend alerts across lifestyle, decor, fashion and technology from a range of contributors and is edited by Catherine Bowen of Dress-Sense, with SEO and development by Galen Schultz of Witness This. The site reaches over 20 000 readers a month.
Lauren is creative director of this practical guide to coatings usage intended to help users with their painting projects. The blog www.plascondiy.co.za was launched on 19 February 2013, and was developed in conjunction with Galen Schultz.
Lauren was the founding editor of the Elle Decoration blog www.elledecoration.co.za – for which she received a company award from Avusa Media. The blog was a finalist in the SA Blog of the Year Awards and at inception was powered by content from Heather Moore aka Skinny laMinx.
Plascon Design Centre
Lauren was the founder of the daily blog plascondesigncentre.co.za, which featured content by leading fashion and decor stylists and editors. It was designed as the online voice for a decor and design consultancy that has since been incorporated into the Plascon Spaces Showroom in Johannesburg.