Lauren Shantall (Pty) Ltd and Formative join forces

Formative Design_Huisgenoot Skouspel_2015 (1)

Lauren Shantall (Pty) Ltd is proud to announce the addition of stage and production design agency, Formative, to a growing list of exciting clients. Formative are recognised as industry leaders within the fields of live performance, brand experience, spatial design and corporate events ─ offering clients a full range of creative and technical services.

Founders, Gareth Hadden and Grant Orchard, possess a wealth of experience that spans local and international television, stage and live event productions. Formative’s proven track record bears testament to this with the successful orchestration of an array of notable events, including conferences for leading South African companies such as Santam, Shoprite and Rand Merchant Bank as well as events like the annual Huisgenoot Skouspel, AfricaCom 2015, Ubuntu Awards show, 2015 MTV African Music Awards and Cassper Nyovest’s historic “Fill up the Dome” concert. This remarkable occasion saw 20 000 concert-goers fill up Johannesburg’s TicketPro Dome; a first for South Africa and a pioneering step forward for South African live productions.

Currently the only agency in South Africa to offer stage and scenic design, lighting design, video and projection design, as well as 3D spatial rendering, the comprehensive in-house service offered by Formative ensures that clients receive top-quality custom content. Formative strives to integrate creativity, cutting edge design and technology in a seamless process. In the words of Creative Director, Orchard, the company “orchestrates scenic, lighting, video and motion graphics into a singular vision.” Through ensuring that all production elements are created in one environment, Formative provides clients with a streamlined, sophisticated production process that encompasses all aspects of an event.

Formative has retained the services of Lauren Shantall (Pty) Ltd ─ commencing from January 2016 ─ in order to enlarge its media presence. With demonstrable results to show from working with a range of prestigious clients including Plascon, 100% Design South Africa, Inhouse Brand Architects and the PPC Imaginarium, Lauren Shantall (Pty) Ltd is ideally positioned to align with Formative’s strategic vision going forward and greatly anticipates working with the extraordinary Formative team.

Lauren Shantall (Pty) Ltd is an integrated communications agency based in Cape Town. The team boasts a range of expertise and offers a broad array of communication strategies spanning social, digital and traditional marketing and perception management.