MARKETING, CONTENT & COMMUNITY MANAGEMENT
Social Media and marketing on social media forms a substantial percentage of the work that Lauren Shantall (Pty) Ltd does for its clients. A significant aspect of the company’s approach lies in its social media strategy and implementation thereof. We focus on creating a social media strategy that will best reflect and promote a brand’s image and initiatives in the digital space.
We are specialists in social media content production and social media management. We take a content marketing approach and build organic and loyal communities as well as utilise social media marketing for maximum reach and engagement. We work with a variety of clients in the lifestyle, design, décor, hospitality, food and wine sectors.
Were it not for the fact that we take an integrated approach to communications and that we work across platforms and channels, we would most certainly be comfortable with the label “social media agency” or “social media management company”. Unfortunately, this fails to describe all that we do for our clients.
Our experienced social media team is adept at numerous platforms, namely Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIn, Snapchat, etc. We keep up to date with skills and monitor channel migration to keep abreast of trends in the fast-changing social media landscape.
We also create differentiated, channel-specific strategies and the type of content produced for each channel depends on the nature of the channel. We ensure that the brand message is consistent across these channels. In using a variety of platforms, we are able to spread the client’s message quickly and efficiently to an expansive audience, by reaching consumers in their channel of choice. In addition to this, we ensure thorough community management across all platforms, monitoring and responding to engagement by members of the client’s audience. We pride ourselves in an extremely rapid response time of under 17 minutes to all queries and comments.
Should a brand not be visible on a particular social media platform, our company will be on hand to create and develop a social media account for them.
Every month, we submit a social media analytics report that documents the progress of the client’s social media presence. This will include, but is not limited to, audience reach, the increase of followers over the past month, and the best-performing posts.
Another aspect of the company’s social media service is live social media reporting at events. When we attend client events, we broadcast and document that event on social media.
Social media has proven to be pivotal to public relations, given its status as a quick, creative and far-reaching marketing tool. We are proud to be responsible for social media that is noticeable, informative and impactful. We are equally proud to state that we have successfully and substantially grown every single social media channel we have ever worked on for our clients and can show amazing results in relation to specific social media campaigns and promotional competitions that we have conceptualised and executed.
SOCIAL MEDIA MARKETING SERVICES
- Social media content strategy
- Social media content production
- Social media content implementation
- Social media analytics reporting
- Social media community management
- Social media marketing strategy
- Social media marketing campaigns
- Social media competitions
- Social media qualitative analysis