The Silo District’s new destination store, The Yard, has appointed Lauren Shantall Integrated Communications to launch this vibrant establishment. The team at Lauren Shantall (Pty) Ltd will manage traditional PR and media relations.
The Yard is named after the dockyards surrounding its location, and is a bistro, bar, deli and concept store all in one package. It is the brainchild of restaurateur GP Singh, and retailer and hospitality maven Abigail Bisogno.
The Yard features a retail area where urban-friendly homeware and accessories are on display; a delicatessen filled with pastas, cured meats, preserves, cheeses and desserts; and a food-on-the-go section that also offers smoothies and hot beverages, including coffee from Rosetta Roastery.
There’s also a luxurious main bar, adjacent to which is a salad bar and warm buffet area, whose selection changes from day to day. Finally, there is a fine dining section open for lunch and dinner, whose menu features a dishes inspired by Mediterranean, Middle Eastern, Oriental and Indian cuisine.
“After working previously with Abigail on launching her Trading Company at Spice Route Destination, it gives us both pride and pleasure to be working on her latest venture! And with the added foodie weight her partner GP now brings to the mix, we are certain that The Yard’s multi-layered offering will please new visitors and soon-to-be-regulars!” says company Director, Lauren Shantall.
The Yard officially opens on 6 October 2017.